Susan Chippendale
Understand your audience. Understand the quality of your content. Understand what your stakeholders think of you. Understand what you can do to take it to the next level. Understand if all that worked. Repeat.
Services
Together we can create a strategy to identify and address potential reputational risks before intervention becomes necessary.
Insight
Getting ahead of trends and changes in the behaviour of your audiences and stakeholders – and their preferences – is vital to remain relevant, engaged and successful.
Insight and analysis can vary in effort and cost, from light touch to deep dives – but every organisation should invest at some level to achieve its goals.
To find out how to ask the right questions, use the most impactful and cost-effective methods, and to make sense of these insights, get in touch.
Research
Without evidence, creating compelling advocacy-based communications, powerful statements and campaigns is almost impossible.
The best kind of evidence draws on data to uncover something new, and this often means carrying out original research or mining a range of existing data to find new substance.
Send a message and we can discuss how your advocacy, communication and campaigns benefit from evidence-based substance and innovative research.
Communications
Whether it is a global campaign, brand positioning and management, an advocacy pitch, media exposure or digital marketing exercise, the basis of engagement with your target audiences is well-informed, targeted and brilliantly executed communication.
Incorporating insights, research and a high level of creative expertise, I can help you achieve and exceed your communication goals.
Let’s start a conversation about taking your comms to the next level.